Woman with a microphone inside a cafe, illuminated by pink neon sign on brick wall, speaking to a small group.

Hi, I’m Loretta

I’m a principal product designer with 15+ years of experience, driving vision work and guiding early-stage strategy through leadership and design impact.

Two smartphone screens displaying app interfaces with dashboard and schedule views for managing vehicle trips and earnings. The left screen shows trips, pending requests, monthly earnings, and a to-do list. The right screen lists ongoing trips with car images, locations, and user details.

Currently, I’m a principal product designer working with the talented folks at Turo.

My side passion is

Traveling and making books about the places I’ve been.

Illustrated map of Dublin with landmarks like Temple Bar, Dublin Spire, Trinity College. Includes icons for a full Irish breakfast and pints of Guinness. Accompanying text describes Dublin as a melting pot with a mix of history, culture, and modern elements. Opposite page shows an aerial view of green fields from an airplane window.

Dreaming in Emerald

A small coffee table book about what it feels like to be in Ireland.

Book cover titled 'Echoes of Vermillion Dreams: Stories from Japan' with Japanese street signs and lanterns. The cover features vibrant red and orange colors, creating a cozy and cultural ambiance.

Echoes of Vermillion Dreams

An augmented reality art book / travel memoir about our adventures exploring Japan.