November 2016 – present


Senior Product Designer

Turo is a peer to peer car sharing app dedicated to putting the world’s one million cars to good use. I collaborate with product managers and engineers to create new cross-platform features to move business-led metrics and enhance the guest and host experiences. Some of these efforts included:


  • Pricing
    • Increased adoption of Automatic Pricing model by 10%
    • Overhauled of the pricing settings and features to give hosts more control over their pricing.
    • Improved booking conversion with pricing display improvements.


  • Host Quality 
    • Implemented the All-Star Host program to incentivize hosts to provide 5-star experiences for their guests.
    • Designed the Turo Go Host experience & on-boarding tools.


  • Design team leadership
    • Created an On-boarding document for new designers and improved the ramp up time significantly.
    • Assisted in the hiring, on-boarding, and mentorship of several designers.
    • Contributed to the development of our master file and systems libraries
    • Was seen as the go-to person for all things Turo.

“…She tackled some of the companies toughest UX problems and shipped compelling work. Loretta works with a high level of curiosity and determination to get to the root of the problem. Her perseverance is one I would constantly be impressed with, and I look back our time working together fondly. …” 

Shemoel Recalde, Principle Designer

babycenter logo

October 2014 – October 2016 (2 years)


Senior UX Designer

BabyCenter, a daughter company of Johnson and Johnson, is dedicated to giving timely knowledge and support to parents and parents-to-be on their journey through their pregnancy and into parenthood. I designed for the mobile apps team and the website community forum team. My accomplishments included:


Modernizing the app

  • Re-launched our flagship app with a massive re-design and re-structure
    • From concept to completion, I participated in every step of the redesign including sketching, wires, prototyping, testing, UX and UI, documentation for developers, and asset hand off
    • Increased the “life span” of usage by combining the pregnancy and baby apps into one app
    • Collaborated with the Art Director on modernizing the look and feel of the app
    • Re-designed the tools tab and implemented a new visual iconography into the app
    • Defined the transition from pregnancy to parent experience user flow
    • Improved the multiple children experience by designing a useful “my profile” section that showcases all child profiles and allows the user to choose which profiles they want to see content for.


Increasing value for users and revenue for the business

  • Designed useful sponsored tools for pregnancy and baby
    • Contaction timer
    • Birth Preferences Tool
    • Bumpie Photo Stickers
    • Is it safe tool
    • Baby Feeding Guide
    • Baby memories tool and stickers


“Loretta is an exceptional user experience designer, and I enjoyed working with her these past two years. Loretta is passionate about tackling design challenges and produces quality work quickly. She is a keen observer during usability tests, identifying not only the pain points but also coming up with creative and elegant solutions. She is professional, responsible, and communicates well with other team members.” 

Amanda Wu, Art Director

coco logo

April 2014 – September 2014  (6 months) 


UX Designer

Coco is a young start up app that allows users to connect with people all over the world through chat forums, one on one messaging, and voice calling. While there, I re-designed several screens of the app, created new features, and implemented a stickers section. My accomplishments included:


  • Designed UX/UI for various screens in the app
  • Created concepts for the in-line reply feature for android
  • updated user flows
  • Designed marketing ads for new features
  • Designed a monsters sticker pack
  • Created a sticker creation reference doc for freelance sticker artists
  • Collaborated on the re-design of the app with wireframes.

” … She’s talented, hungry to learn, open to sharing, experienced in leading projects and skilled at maintaining her positive personality under pressure. Her growth was exciting to witness and I look forward to seeing where her skills lead her.” 

Marek Szeszycki, Art Director


See full recommendation on linkedin

searstyle logo

October 2012 – March 2014  (1 year 5 months)


Visual Designer
Sears is a large chain of department stores, known for their home appliances and tools. They are less known for their clothing and apparel. I worked on the searsStyle team, a fashion editorial team dedicated to reaching young millennials and increasing their consideration to buy at sears through their weekly fashion blog. My responsibilities included:


  • Designed SearsStyle fashion blog graphics
  • Designed the new Kardashian Email template
  • Art Directed and produced photography for searsStyle and searsStyle 2.0
    • Spring 2013 Sweet Sorbet issue
    • Fall 2013 Denim issue
  • Compiled a competitor analysis of retail web shopping experiences for internal research

“She methodically approaches each project with careful thought and asks all the right questions assuring a good understanding of the goal and client need. […] She’s self-starter, excellent communicator and a valuable team player…”

Michelle Hierzer, Art Director


See full recommendation on linkedin

GA communication Group logo

July 2012 – October 2012  (4 months)


Freelance Visual Designer

GA communication was a medium sized design agency that specialized in clients in the medical industry. While there, I worked under the Art Director on the Obagi account. My responsibilities included


  • Designed creative for a multi-stage ambassador program marketing campaign.
  • Designed and implemented new pages for a pinterest competition campaign.

“…Unintimidated by the large number of moving parts, she made herself extremely useful owning the design components to the project. Her cheerful attitude and independent work ethic make her a wonderful addition to any team.”

 Maia Lewis, Art Director


See full recommendation on linkedin

Charlotte Russe logo

February 2012 – June 2012  (5 months)


Freelance Visual Designer

Charlotte Russe is an established clothing retailer for teenagers. Their clothing targets girls who want to be fashion forward, on trend, and glam. My responsibilities included:


  • Designed creative for weekly email campaigns.
  • Researched inspiration and created mood boards for big fashion trends.
  • Brainstormed big concepts for window displays.
  • Compiled a competitive analysis study on the color pink, which contributed to the Charlotte Russe re-brand.

“…Her enthusiasm, creativity, drive, along with her ability to fearlessly jump into any project and proactively solve with out-of-the-box thinking, made her both a huge asset to the team and a real joy to work with. I valued her ability to brainstorm big concepts but also meticulously execute all the fine details, all within tight timing constraints….”

Nancy Ogami, Art Director


See full recommendation on linkedin

August 2011 – December 2011  (5 months)


Freelance Designer

Benefit Cosmetics is a San Francisco based cosmetics company, known for their cheeky voice and vintage inspired visuals. While there, I worked on the In-house creative services team. My responsibilities included:


  • Created POP displays from agency created artwork
  • Designed banners, signage, and counter decals
  • Designed print collateral including mailers, a benefit employee recipe book, a “welcome to San Francisco” map from Benefit. 
  • Created a motion graphics animation for the Hello Flawless Oxygen Wow Launch party
sephora logo

July 2011 – August 2011  (2 months)


Freelance Jr. Designer

Sephora is a large cosmetic retailer, known for their sleek and sophisticated look. I was brought in to assist on the website marketing team. My responsibilities included:


  • Production and design for weekly beauty deals online coupons
  • Production and design for creative tiles and ads for facebook pages


Winter 2008 – Spring 2011

The Art Institute of California – San Francisco | San Francisco, CA

Bachelor of Science, Graphic Design

  • Graduated with Honors
  • Deans list student 
  • Worked on campus as a Tutor and Peer Mentor


2010 – 2014

AIGA SF Member | San Francisco, CA

Being an active participant in the design community was important in continuing my journey as a young designer. I had the privilege of serving on the board for a short time (1 year) when I first graduated and have since continued to attend AIGA SF events when I can.

  • Served on the board as a Student Liason in 2011 until I graduated college
  • From June 2011 – June 2012 I stayed on as Associate Volunteer Coordinator.

View my full resume on Linkedin