Woman with a microphone inside a cafe, illuminated by pink neon sign on brick wall, speaking to a small group.
Black silhouette of a person with a cane and a dog walking on a sidewalk over a cityscape background.

Hi, I’m Loretta

Design director leading strategy and teams to create clarity, alignment, and meaningful impact.

Leadership & stategy

I help teams navigate complexity with clarity — translating ambiguity into focused strategy, aligning partners across disciplines, and raising the bar for thoughtful, high-impact work.

Product work

Two smartphone screens displaying app interfaces with dashboard and schedule views for managing vehicle trips and earnings. The left screen shows trips, pending requests, monthly earnings, and a to-do list. The right screen lists ongoing trips with car images, locations, and user details.

Currently

Shaping host experiences at Turo — a peer-to-peer car-sharing marketplace.

View Turo case studies

Beyond product design, I create travel-inspired art books that blend my passion for photography, illustration, and storytelling.

  • A small coffee table book about what it feels like to be in Ireland.

    Dreaming in Emerald

    A visual ode to the quiet beauty of Ireland.

    Learn more
  • Travel memoir photo book about Japan

    Echoes of Vermillion Dreams

    An AR-enhanced travel memoir of our time exploring Japan.

    Learn more