Case studies from 7+ years at Turo
In my tenure, I have touched nearly every aspect of the product, but most of my time has been spent focusing on improving the host experience. Below are some of the themes
Raising the bar on quality
How we improved overall 5-star ratings and reduced first time host cancellations by setting higher standards for host, listing, and vehicle quality.
Case study
Creating incentive for good behavior
Creating the All-star Host badge that acknowledges our best hosts and give them perks to incentivize providing great guest experiences.
2019
Holding hosts accountable
Just as we provided the reward for good behavior, we needed to re-think how we warned and banned hosts who provided poor experiences for guests.
2019
Giving hosts better guidance
Measuring host performance via more granular ratings and giving specific guidance on how to improve their guests trip experience.
Coming soon!
2020
Setting standards on vehicle safety
Ensuring all the vehicles on Turo are maintained and safe for guests, leading to fewer low star ratings.
2021
Growing activated supply
Optimizing the listing flow & host settings to ensure hosts onboard committed and prepared.
2019
Getting hosts excited to list their cars
Increasing trust and pre-listing conversion in Turo with a revamped information.
2020
Guidance to create attractive listings
Giving hosts guidance on how to set up their listing that is both attractive and reduces likelihood of first trip cancellation.
Coming soon!
2021
Setting new hosts up for success
Using a 15 minute mandatory call with a listing specialist to ensure new hosts are committed and prepared to host on Turo.
Coming soon!
Pricing and insights
Improving pricing controls and insights to allow hosts to price effectively and competitively while increasing pricing transparency for guests in the booking flow.
Case study
Growing adoption of automatic pricing
After conducting initial research, we gave hosts more control in order to increase adoption of Automatic Pricing.
2018
Empowering hosts with indispensable pricing data
We gave hosts access to historical pricing data to help them better meet demand and increase trust in turo.
2021
Optimizing pricing efficiency
Multi-car hosts spend hours a week changing and tweaking their prices. We set out to make this faster with a fleet calendar.
Coming soon!
2022
Optimizing navigation and information architecture
Paving the way for a more intuitively organized app for hosts and guests and unlocking a more personalized experience.
Case study (UNDER CONSTRUCTION)
Setting the stage to focus on efficiency
This was the first phase of a self-initiated vision project on improving host workflows through better information architecture.
2019
Building the MVP for host and guest mode
Based on our learnings from phase one, I re-designed many of our core screens and re-architected the app navigation to split the app into host mode and guest mode.
Coming soon!
2021
Designing for large fleet owners
Re-imagining host mode vehicle settings to be viewed and controlled at the fleet level for maximum efficiency and setting adoption.
Vision work, contact me for access
2022
2024
Improving awareness of feature updates
Building a centralized, persistent, and scalable solution to notify hosts on new feature and policy updates.
Coming soon!
Increasing awareness of key statuses and actions
Envisioning a home tab that would up-level important system statuses, action items, and education and enable hosts to get a snapshot of the health of their business all in one place.
Vision work, contact me for access
2024
Smaller projects
Turo go controls and onboarding
Helping hosts better manage their vehicles and trips remotely.
Encouraging better availability settings
Unlocking our existing supply to meet our crazy summer demand.
Mentoring and leadership
I held an offsite called Ladies Behind the Wheel to create a safe space for fellow women designers to share their experiences and connect.