Helping Babycenter build delightful tools for parents
Synopsis
Babycenter is a leading resource for pregnancy and parenting. The Mobile Art Director and I worked together to re-design and consolidate BabyCenter’s two apps into one in order to extend the lifecycle of our users. We focused on improving more native navigation, improving the transition of content from pregnancy to baby, and re-skinning the app with an updated visual design.
Details
Team: Mobile
Platforms: IOS/ Android
Role: Senior Product Designer
Timeline: 2 years, multiple projects
Skils: UX/UI, User research, Journey mapping, Illustration
Objective
When I joined, Babycenter, they had undergone a brand refresh, mostly focusing on the logo and the color palette. The business was actively trying to gain paid partnerships in order to fund features in the mobile app.
How might we incentivize hosts on providing high quality experiences for guests?
Project one
Increasing LTV
When I joined the team, Babycenter had two apps, My Pregnancy today, and My Baby Today. The business hoped to extend life time value of it’s users by combining the two apps into one, thus reducing the fall off after a mother gives birth.
Project two
Creating delight through spot illustrations
Throughout my time at Babycenter, I worked on extending the visual language and elevating the illustrations and iconography in the app.
Project three
Solid foods tracker tool
Helping parents track introducing new solid foods to their baby and recording any reactions.
Coming soon!
Project four
Answering the “Is it safe” question for pregnant mothers
We created a tool that allowed pregnant mothers to search for foods, products, and activities in order to see if they are safe for pregnancy.
Coming soon!
